Adults concerned by personal online information used by companies worldwide 2013

This survey of 16,039 adults from 20 different countries was conducted in September 2013. It shows the percentage of respondents who agreed they were concerned about their personal online information being used by companies. South Africa had the most concerned respondents with 76 percent saying they agreed they were concerned. Sweden was the country with the least concerned adults, only 48 percent of respondents agreed they were concerned compared to 46 percent who disagreed.

Frequency of adults who agree they are concerned about how their online information is being used by companies, by country

AgreeDisagreeDon't Know
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Source

In cooperation with
Ipsos
Release date

September 2013

Region

Worldwide

Survey time period

2013

Number of respondents

16,039 respondents

Age group

18 years and older

Method of interview

Online survey

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Statistics on "Online privacy"

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