Attitude towards paying extra money for connected driver services in the UK in 2015

This survey of adult drivers in the United Kingdom (UK) asked respondents to what extent they would pay more for a new vehicle if it included connected driver services such as parking availability and live traffic alerts. A total of 29 percent of respondents either strongly agreed or tended to agree that they would pay extra, and a total of 33 percent of respondents tended to disagree or strongly disagreed that they would pay extra for such features.

To what extent do you agree or disagree with the following statement? If I were looking to buy a new vehicle, I would be happy to pay extra for certain connected driver services

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Source

In cooperation with
Ipsos
Release date

December 2015

Region

United Kingdom

Survey time period

October 5, 2015 to October 8, 2015

Number of respondents

1,651 respondents

Age group

16-75 years

Special properties

Base*

Method of interview

Online survey

Supplementary notes

*Base: British adults who currently own or are considering buying a vehicle in the next one to two years.

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Statistics on "Connected devices in the United Kingdom (UK)"

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