Percentage of U.S. Millennial shoppers who have used an online channel for groceries within the past 30 days*

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Description Source More information
This statistic shows the percentage of U.S. Millennial shoppers who have used an online channel for groceries within the 30-day period prior to the respective surveys in 2014 and 2015. According to the report, approximately 12 percent of the Millennial respondents had used an online channel for groceries in 2014.
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Release date
June 2015
United States
Survey time period
Number of respondents
2,265 respondents
Age group
18 years and older
Special properties
U.S. primary shoppers
Method of interview
Online survey
Supplementary notes
The original source does not provide the exact publication date.
* Millennials refer to persons aged 18 to 36 years; Gen X, aged 37 to 50 years; Baby Boomers, 51 to 69 years; and Matures, 70 years and older.

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