U.S. Mature shoppers who have used an online channel for groceries 2015-2018

This statistic shows the share of mature U.S. shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2018. In 2018, 13 percent of mature respondents said that they had ordered groceries online.

Share of Mature shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2018*

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Sources

Release date

June 2017

Region

United States

Survey time period

2015 to 2018

Number of respondents

2,136 respondents

Age group

18 years and older

Special properties

U.S. primary shoppers who buy groceries online

Method of interview

Online survey

Supplementary notes

* Millennials refer to persons aged 18 to 38 years; Gen X, aged 39 to 52 years; Baby Boomers, 53 to 71 years; and Mature, 72 years and older.
Date and study characteristics apply to the 2018 survey. Data for previous years were conducted among equally large samples.

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Statistics on "U.S. online grocery shopping consumer behavior"

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