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Share of Mature shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2017*

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U.S. Mature shoppers who have used an online channel for groceries 2017 This statistic shows the share of mature U.S. shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2017. In 2017, nine percent of mature respondents had used an online-only grocery retailer, compared to only five percent of respondents in 2015.
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Share of respondents
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Share of respondents
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Description Source More information
This statistic shows the share of mature U.S. shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2017. In 2017, nine percent of mature respondents had used an online-only grocery retailer, compared to only five percent of respondents in 2015.
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Release date
July 2017
Region
United States
Survey time period
February 6 to 14, 2017
Number of respondents
2,145 respondents
Age group
18 years and older
Special properties
U.S. primary shoppers
Method of interview
Online survey
Supplementary notes
* Millennials refer to persons aged 18 to 38 years; Gen X, aged 39 to 52 years; Baby Boomers, 53 to 71 years; and Mature, 72 years and older.

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