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Scheduled TV viewing on smartphone in the United Kingdom (UK) 2015-2016

This statistic shows the penetration of scheduled TV viewing on smartphone devices every day or most days amongst internet users in the United Kingdom in early 2015 and 2016. As of the most recent survey wave, the popularity of watching scheduled TV on smartphone was relatively low and constituted 13 percent (2 percent increase since the beginning of 2015).

Penetration of scheduled TV viewing on smartphones every day or most days in the United Kingdom (UK) from 2015 to 2016

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Source

Release date

March 2017

Region

United Kingdom

Survey time period

2015 to 2016**

Number of respondents

2,001*

Age group

16 years and older

Special properties

All personally using a smartphone or with smartphone in household

Method of interview

Online survey

Supplementary notes

* 2015 W1 = 2,003, 2016 H1 = 2,000, 2016 H2 = 2,001.
** Wave 2 (2015 W1) ran January to April 2015 and Wave 5 (2016 H1) ran January to June 2016, 2016 H2 ran from July to December 2016.
in 2016, the survey moved to a 6-monthly reporting cycle.

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