Audio ads on smartphones: awareness in the United Kingdom (UK) 2014-2015

This statistic shows the penetration of audio ads viewed on smartphones by UK internet users in end 2014 and early 2015. As of the most recent survey wave, 15 percent of respondents reported to see audio ads most days when using their smartphone.

Share of users that report hearing audio advertisements on their smartphones every or most days in the United Kingdom (UK) from 2014 to 2015

Share of respondents
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Release date

October 2015


United Kingdom

Survey time period

2014 to 2015**

Number of respondents


Age group

16 years and older

Special properties

Personally using a smartphone or with smartphone in household

Method of interview

Online survey

Supplementary notes

* W1 = 1,563, W2 = 1,598, W3 = 1,637
** Wave 1 ran September to December 2014, Wave 2 ran January to April 2015 and Wave 3 ran May to August 2015.

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