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Washing machine market size in India 2009-2020

The consumer durables market in India is divided into rural and urban sectors. The market possesses tremendous growth potential and has attracted investors from all over the world. The market size of washing machines across the south Asian country was estimated to be over four billion U.S. dollars in 2020.

White goods essentials

Home appliances such as air conditioners, washing machines and refrigerators have untapped potential for expansion and penetration into the Indian market. The revenue generation in the industry was estimated to reach 46 billion U.S. dollars in 2020. Air conditioners had a penetration rate of less than five percent in 2018 as opposed to washing machines, which had already crossed the ten percent mark in 2016. The demand for air-conditioners has been on the rise caused by the scorching heat during summers where temperatures have broken many records in the last two years.

Road ahead

Social media has dominated the advertising spend for the sector. Air conditioners were also advertised in the IPL. Electrification of rural areas combined with the fast-growing online shopping industry, the consumer durables market is expected to grow at a compound annual rate of almost ten percent till 2022.

Market size of washing machine sector across India from 2009 to 2020

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Source

Release date

April 2015

Region

India

Survey time period

2009 to 2013

Supplementary notes

*Forecast.

One Indian rupee is equal to 0.013 euros and 0.014 dollars (as of August 2019).

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Statistics on "Washing machines"

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