Air conditioner market size in India 2009-2020

Climate change has had an unrelenting effect on India. Temperatures passed the 50-degree mark in northern regions of the south Asian country in 2019. There seems to be no sign of respite from the heat waves in the near future, encouraging the people in the country to come up with ways to survive the onslaught. The market size of the air conditioner market in the country was estimated to be around 3.8 billion U.S. dollars in 2020. The number of heat waves have increased exponentially in the country in the last two years, with the northern regions, especially Rajasthan with the highest numbers in 2018.

Cooling advertisements and hot demands

The consumer durables industry was subjected to increased demand due to the rising temperatures. A percentage of the advertisements during the Indian Premier League, a cricket tournament followed with great passion throughout the nation, belonged to air conditioners in 2017. The demand for air conditioners peaked in 2017, when over five million units were required across the nation.

The bright side

With more investments in renewable energy rather than in conventional fuels, India seems to have adopted the policy of turning the negatives into positives. The solar energy capacity in the country doubled from 2016 to 2017. Nevertheless, the ongoing poverty crisis does not make it possible for everyone in the country to afford an air conditioner, but Indians always seem to come up with creative ways on their own to beat the heat, whether it is with ice cold lemon drinks at every crossroad or hand-held fans instead of electrical appliances.

Air conditioner market size across India from 2009 to 2020

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Source

Release date

April 2015

Region

India

Survey time period

2009 to 2013

Supplementary notes

Note: One Indian rupee is equal to 0.016 dollars (as of December 2013).

* Estimated values.

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