Subscription media services personally used in the United Kingdom (UK) 2014-2016

This statistic shows the penetration penetration of subscription service usage amongst UK households from end 2014 to the first half of 2016. As of the most recent survey wave, 18 percent of respondents reported having subscribed to Amazon Prime.

Penetration of subscription music and video services usage across screens in the United Kingdom (UK) from 2014 to 1st half 2016

Wave 1Wave 2Wave 3H1 2016
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Release date

September 2016


United Kingdom

Survey time period

2014 to H1 2016**

Number of respondents


Age group

18 years and older

Special properties

Broadband homes

Method of interview

Online survey

Supplementary notes

* W1 = 2,001, W2 = 2,003, W3 = 2,000, H1 2016 = 2,000
** Wave 1 ran September to December 2014, Wave 2 ran January to April 2015 and Wave 3 ran May to August 2015. As of 2016, the survey moved to a 6-monthly reporting cycle, with H1 2016 covering January - June 2016.
*** No data provided for Apple iTunes penetration in H1 2016.

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Statistics on "Subscription video on demand market in the U.S."

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