Subscription media services personally used in the United Kingdom (UK) 2014-2016

Penetration of subscription music and video services usage across screens in the United Kingdom (UK) from 2014 to 1st half 2016

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Release date

September 2016

Region

United Kingdom

Survey time period

2014 to H1 2016**

Number of respondents

2,000*

Age group

18 years and older

Special properties

Broadband homes

Method of interview

Online survey

Supplementary notes

* W1 = 2,001, W2 = 2,003, W3 = 2,000, H1 2016 = 2,000
** Wave 1 ran September to December 2014, Wave 2 ran January to April 2015 and Wave 3 ran May to August 2015. As of 2016, the survey moved to a 6-monthly reporting cycle, with H1 2016 covering January - June 2016.
*** No data provided for Apple iTunes penetration in H1 2016.

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