Black Friday purchase motivations in the United Kingdom (UK) 2015

This statistic presents consumers' motivations for purchasing items on Black Friday in the United Kingdom according to a survey conducted in 2015. Of respondents, 72 percent were influenced by price and 28 percent were motivated to buy as early Christmas shopping.

Leading motivating factors for purchasing on Black Friday in the United Kingdom (UK) in 2015

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Source

Release date

February 2016

Region

United Kingdom

Survey time period

November 2015 to January 2016

Special properties

KPMG UK employees and retailers**

Method of interview

Online survey

Supplementary notes

* The source does not provide the original wording of the question posed during the survey.
** Survey data was collected from over 1600 KPMG UK employees and 250 retailers during Black Friday and Christmas period (8 week period from November 2015 to January 2016).

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Statistics on "Black Friday in the UK"

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