Frequency of viewing video ads on laptop in the United Kingdom (UK) 2015-2016

Frequency of seeing video advertising on laptops in the United Kingdom (UK) from 2015 to 2016

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Release date

March 2017

Region

United Kingdom

Survey time period

2015 to 2016**

Number of respondents

2,001*

Age group

16 years and older

Special properties

Broadband homes

Method of interview

Online survey

Supplementary notes

* 2015 W1 = 2,003, 2016 H1 = 2,000, 2016 H2 = 2,001.
** Wave 2 (2015 W1) ran January to April 2015 and Wave 5 (2016 H1) ran January to June 2016, 2016 H2 ran from July to December 2016.
in 2016, the survey moved to a 6-monthly reporting cycle.

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