• Viewing video ads on laptop - frequency UK 2016

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This statistic shows the frequency of seeing video advertising on laptops in the United Kingdom (UK) in early 2015 and 2016. As of the most recent survey wave, 43 percent of the UK citizens saw ads on their laptops at least once a week. 12 percent of respondents reported to see video ads every day when using a laptop, and 20 percent saw video ads most days (no change compared to early 2016).

Frequency of seeing video advertising on laptops in the United Kingdom (UK) from 2015 to 2016

	Every day	Most days	Once a week	Once a month	Less often
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Release date

March 2017

More information

Region

United Kingdom

Survey time period

2015 to 2016**

Number of respondents

2,001*

Age group

16 years and older

Special properties

Broadband homes

Method of interview

Online survey

Supplementary notes

* 2015 W1 = 2,003, 2016 H1 = 2,000, 2016 H2 = 2,001.
** Wave 2 (2015 W1) ran January to April 2015 and Wave 5 (2016 H1) ran January to June 2016, 2016 H2 ran from July to December 2016.
in 2016, the survey moved to a 6-monthly reporting cycle.