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Frequency of viewing video ads on laptop in the United Kingdom (UK) 2015-2016
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Frequency of viewing video ads on laptop in the United Kingdom (UK) 2015-2016
Frequency of seeing video advertising on laptops in the United Kingdom (UK) from 2015 to 2016
by Statista Research Department,
last edited
Sep 17, 2019
This statistic shows the frequency of seeing video advertising on laptops in the United Kingdom (UK) in early 2015 and 2016. As of the most recent survey wave, 43 percent of the UK citizens saw ads on their laptops at least once a week. 12 percent of respondents reported to see video ads every day when using a laptop, and 20 percent saw video ads most days (no change compared to early 2016).
Frequency of seeing video advertising on laptops in the United Kingdom (UK) from 2015 to 2016
| Every day | Most days | Once a week | Once a month | Less often | |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| Every day | Most days | Once a week | Once a month | Less often | |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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by Statista Research Department,
last edited
Sep 17, 2019
This statistic shows the frequency of seeing video advertising on laptops in the United Kingdom (UK) in early 2015 and 2016. As of the most recent survey wave, 43 percent of the UK citizens saw ads on their laptops at least once a week. 12 percent of respondents reported to see video ads every day when using a laptop, and 20 percent saw video ads most days (no change compared to early 2016).
- Show sources information
- Show publisher information
- Release date
- March 2017
- Region
- United Kingdom
- Survey time period
- 2015 to 2016**
- Number of respondents
- 2,001*
- Age group
- 16 years and older
- Special properties
- Broadband homes
- Method of interview
- Online survey
- Supplementary notes
-
* 2015 W1 = 2,003, 2016 H1 = 2,000, 2016 H2 = 2,001.
** Wave 2 (2015 W1) ran January to April 2015 and Wave 5 (2016 H1) ran January to June 2016, 2016 H2 ran from July to December 2016.
in 2016, the survey moved to a 6-monthly reporting cycle.
Source
- Show sources information
- Show publisher information
- Release date
- March 2017
More information
- Region
- United Kingdom
- Survey time period
- 2015 to 2016**
- Number of respondents
- 2,001*
- Age group
- 16 years and older
- Special properties
- Broadband homes
- Method of interview
- Online survey
- Supplementary notes
-
* 2015 W1 = 2,003, 2016 H1 = 2,000, 2016 H2 = 2,001.
** Wave 2 (2015 W1) ran January to April 2015 and Wave 5 (2016 H1) ran January to June 2016, 2016 H2 ran from July to December 2016.
in 2016, the survey moved to a 6-monthly reporting cycle.
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U.S. net video advertising revenues of YouTube 2015-2018
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Statistics on "Video advertising and marketing"
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The most important statistics
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Video ad viewability rate in Italy 2015-2016, by platform
- Digital video ad spend Japan 2017-2024
- Video ad viewability rate in the Netherlands 2015-2016, by platform
- Video ad viewability rate in Great Britain 2015-2016, by platform
- Video ad viewability rate in France 2015-2016, by platform
- Video ad viewability rate in Spain 2015-2016, by platform
- Video ad viewability rate in Germany 2015-2016, by platform
- Video ad viewability rate in Russia 2015-2016, by platform
- Video ad viewability rate in selected European countries 2016, by platform
- TV video advertising viewing frequency in the United Kingdom (UK) 2015-2016
- Frequency of viewing static ads on laptop in the United Kingdom (UK) 2015-2016
- Digital ad request distribution in the United Kingdom (UK) Q1 2017-Q4 2018, by format
- U.S. Millennial internet users' response to YouTube ads 2016
- Digital ad request distribution in Germany Q1 2017-Q4 2018, by format
- Digital publisher advertising revenue growth in the UK Q1-Q3 2013, by format
- Desktop video ad spend in the U.S. 2014-2019
- Online video ads as share of total online video consumption as of March 2014
- VAST vs VPAID digital video advertising campaigns in the United Kingdom (UK) 2017
- Reasons for brands to increase online video ad spend in the United Kingdom (UK) 2017
Studies
- Video advertising and marketing
- Digital video advertising in the U.S. (DMO)
- Digital video advertising in the United Kingdom
- Digital advertising in Latin America
- Digital advertising in North America
- Digital advertising in the U.S.
- Digital advertising formats in the U.S.
- Digital advertising in Europe
- Advertising in Europe
- In-App Engagement and Conversion Report 2019
- IAB 2018 Video Ad Spend Study
- Advertising in the United Kingdom (UK)
- Digital advertising in the United Kingdom (UK)
- Advertising in Turkey
- CrossPlatform Video Advertising Accelerates
Statistics on "Video advertising and marketing"
- Digital video advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)
- Distribution of monetized video advertising impressions worldwide as of 3rd quarter 2018, by device
- Share of businesses using video on their landing pages worldwide in 2016 and 2017
- Share of businesses using video in e-mail worldwide in 2016 and 2017
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)
- Local video advertising revenue in the United States in 2018 and 2022, by medium (in billion U.S. dollars)
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Online and mobile video advertising viewability rates in selected countries in the Americas in 2016 and 2017
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by format
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
- Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017
- Planned changes to investments in use of video in mobile marketing according to industry professionals worldwide in 2017 and 2018
- Growth of mobile video advertising spending worldwide between 2nd halves of 2017 and 2018, by format
- Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by gender
- Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by operating system
- Share of mobile ad requests worldwide from 1st quarter 2017 to 4th quarter 2018, by format
- Share of mobile ad requests in the United States from 1st quarter 2017 to 4th quarter 2018, by format
- Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)
- Distribution of digital video advertising spending according to marketing professionals in the United States as of September 2017, by platform
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)
- Net video advertising revenues of YouTube in the United States from 2015 to 2018 (in billion U.S. dollars)
- Gross advertising revenue of Hulu in the United States from 2017 to 2021 (in million U.S. dollars)
- Advertising revenue of Roku in the United States from 2016 to 2020 (in million U.S. dollars)
- IAC/InterActiveCorp's annual revenue from 2016 to 2018, by segment (in million U.S. dollars)
- Worldwide advertising revenue of Snapchat from 2016 to 2020 (in million U.S. dollars)
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)
- Most watched Facebook video publishers worldwide as of March 2019 (in million views)
- Combined time spent with Super Bowl ads on YouTube on the Game Day from 2016 to 2019 (in thousand hours)
- Distribution of digital video ad views in the United States from 1st quarter 2014 to 4th quarter 2018, by device
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 4th quarter 2018, by content length
- Distribution of digital video ad views in the United States in 4th quarter 2018, by advertiser category
- Completion rate of skippable pre-roll video ads worldwide in 2017
- Completion rate of skippable pre-roll video ads in selected countries worldwide in 2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age group
- Primary attitude towards personalized video ads according to internet users in the United States as of July 2017
- Viewability rate of video advertising in Italy in 2015 and 2016, by platform
- Online video advertising spending in Japan from 2017 to 2024 (in billion Japanese yen)*
- Viewability rate of video advertising in the Netherlands in 2015 and 2016, by platform
- Viewability rate of video advertising in Great Britain in 2015 and 2016, by platform
- Viewability rate of video advertising in France in 2015 and 2016, by platform
- Viewability rate of video advertising in Spain in 2015 and 2016, by platform
- Viewability rate of video advertising in Germany in 2015 and 2016, by platform
- Viewability rate of video advertising in Russia in 2015 and 2016, by platform
- Viewability rate of video advertising in selected European countries in 2016, by platform
- Frequency of seeing video advertising on TV in the United Kingdom (UK) from 2015 to 2016
- Frequency of seeing static advertising on laptop in the United Kingdom (UK) from 2015 to 2016
- Share of digital ad requests in the United Kingdom (UK) from 1st quarter 2017 to 4th quarter 2018, by format
- Actions taken by Millennial internet users in response to YouTube advertising in the United States as of December 2016
- Share of digital ad requests in Germany from 1st quarter 2017 to 4th quarter 2018, by format
- Digital publisher advertising revenue growth year-on-year in the United Kingdom (UK) from 1st to 3rd quarter 2013, by format
- Desktop video advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- U.S. video advertising as percentage of total online video consumption from July 2010 to March 2014
- Distribution of VAST and VPAID digital video advertising campaigns in the United Kingdom (UK) from 3rd quarter 2015 to 2nd quarter 2017
- Reasons for brands to increase their online video advertising expenditure in the United Kingdom (UK) in 2017
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