Will this year's Super Bowl ads affect your purchase decisions?
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Statistics on Advertising consumption and perception in the U.S.
Overview
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- Premium Statistic Ad spend vs. media time gap in the U.S. 2022
- Premium Statistic Attitudes towards online advertising in the U.S. 2022
- Premium Statistic Trust in advertising in the U.S. 2021, by medium
- Premium Statistic Share of people who trust ads from selected industries in the U.S. 2021
- Premium Statistic U.S. online shopper brand trust reasons 2021
- Premium Statistic Reasons for loss of consumer trust in brands in the U.S. 2021
Advertising perception
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- Premium Statistic Media where consumers recall ads in the U.S. 2021
- Premium Statistic Most influential ad types according to consumers in the U.S. 2021
- Premium Statistic Brand message types that appeal to consumers in the U.S. 2021
- Premium Statistic Top industries where brands should be fun according to U.S. consumers 2022
Advertising consumption
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- Premium Statistic TV ads perception and attitudes among U.S. adults 2021
- Premium Statistic Popularity of ad-supported streaming content in the U.S. 2021
- Premium Statistic Preferred video streaming ad types in the U.S. 2021
- Premium Statistic Factors that make viewers pay more attention to ads during a streamed show U.S. 2021
- Premium Statistic Podcast listeners' ad receptivity in the U.S. 2021
- Premium Statistic Preferred podcast ad types in the U.S. 2021
Targeted advertising
5
- Premium Statistic Top targeted advertising benefits according to consumers in the U.S. 2021
- Premium Statistic Share of adults who find linear TV ads to be targeting them in the U.S. 2021
- Premium Statistic Share of TV viewers feeling positive about having ads aimed at them in the U.S. 2021
- Premium Statistic Share of adults bothered by irrelevant ads in the U.S. 2021
- Premium Statistic Ways to make targeted advertising more acceptable for consumers in the U.S. 2021
Advertising in news
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- Premium Statistic Impact of adjacency to news content on ad perception in the U.S. 2021
- Premium Statistic Impact of adjacency to news on ad perception in the U.S. 2021, by news genre
- Premium Statistic Necessity to vet digital news properties before advertising in the U.S. 2021
- Premium Statistic Share of adults seeing change in brand trust due to news advertising in the U.S. 2020
- Premium Statistic Consumer brand actions influenced by advertising in news in the U.S. 2020
Advertising in mobile apps
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- Premium Statistic Major mobile app ads preferred by adults in the U.S. 2021
- Premium Statistic Mobile app types where adults notice relevant ads in the U.S. 2021
- Premium Statistic Leading reactions of adults to relevant ads in mobile apps in the U.S. 2021, by age
- Premium Statistic Leading actions of adults to relevant ads in mobile apps in the U.S. 2021, by gender
Perception of social issues
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- Premium Statistic Buying brands that reflect personal values worldwide 2021, by country
- Premium Statistic Top social issues consumers want more brands to support in the U.S. 2022
- Premium Statistic Consumers noticing inclusive ads at time of purchase consideration 2021, by age
- Premium Statistic Influence of sustainability on consumer brand choice in the U.S. 2021, by age
- Premium Statistic Influence of sustainability on consumer brand choice in the U.S. 2021, by gender
- Premium Statistic Sustainability influence on brand choice in the U.S. 2021, by ethnicity and race
- Premium Statistic Consumers believing it's important for brands to take a stand on abortion U.S. 2022
- Premium Statistic Consumers supporting brands backing or opposing abortion rights U.S. 2022
Perception of diversity
3
LGBTQ+ advertising perception
4
- Premium Statistic Ways brands should support Pride Month according to consumers worldwide 2022
- Premium Statistic Top brands showing authentic support for Pride Month according to U.S. consumers 2022
- Premium Statistic Public opinion on Pride Month marketing activities of companies in the U.S. 2022
- Premium Statistic Sources of brand discovery for LGBT+ consumers in the U.S. Q1 2021
Further related statistics
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- Super Bowl ad effectiveness 2017
- Adults looking forward to Super Bowl commercials in the U.S. 2019, by gender
- Adults looking forward to Super Bowl commercials in the U.S. 2019, by ethnicity
- Impact of Super Bowl ads on brand image 2017
- Most anticipated Super Bowl ads 2017
- Adults looking forward to Super Bowl commercials in the U.S. 2019
- Super Bowl TV commercials share 2014-2019, by length
- Attitudes towards Super Bowl commercials in the UK 2020
- Most memorable commercials of Super Bowl XLVIII in the U.S. 2014
- Public perception of Super Bowl ads in the U.S. 2020
- U.S. consumers who purchased products after seeing a TV ad in 2017, by age
- U.S. consumers who purchased products after seeing a TV ad in 2017, by ethnicity
- Desire to see the Super Bowl ads in Canada 2014, by gender
- Editorial content - advertising effectiveness in Q1 2013, by region
- Share of Canadians who view advertising as vital for providing information 2021
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Statistics
- Super Bowl ad effectiveness 2017
- Adults looking forward to Super Bowl commercials in the U.S. 2019, by gender
- Adults looking forward to Super Bowl commercials in the U.S. 2019, by ethnicity
- Impact of Super Bowl ads on brand image 2017
- Most anticipated Super Bowl ads 2017
- Adults looking forward to Super Bowl commercials in the U.S. 2019
- Super Bowl TV commercials share 2014-2019, by length
- Attitudes towards Super Bowl commercials in the UK 2020
- Most memorable commercials of Super Bowl XLVIII in the U.S. 2014
- Public perception of Super Bowl ads in the U.S. 2020
- U.S. consumers who purchased products after seeing a TV ad in 2017, by age
- U.S. consumers who purchased products after seeing a TV ad in 2017, by ethnicity
- Desire to see the Super Bowl ads in Canada 2014, by gender
- Editorial content - advertising effectiveness in Q1 2013, by region
- Share of Canadians who view advertising as vital for providing information 2021