Super Bowl ads effectiveness by age 2016

The statistic shows information about Super Bowl advertising effectiveness in the United States as of January 2016. During the survey, 27 percent of responding Baby Boomers stated the 2016 Super Bowl ad would affect their purchase decisions.

Will this year's Super Bowl ads affect your purchase decisions?

Characteristic	Share of respondents
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Release date

February 2016

More information

Region

United States

Survey time period

January 2016

Number of respondents

base: n > 400

Supplementary notes

The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.

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