This statistic presents the share of consumers who physically check products before purchasing them online in the United Kingdom according to a survey conducted between November 2015 and January 2016. Of respondents, 14 percent stated that they physically checked a product in-store before buying it online.
Did you check the product physically before purchase?
* Survey data was collected from over 1600 KPMG UK employees and 250 retailers during Black Friday and Christmas period (8 week period from November 2015 to January 2016).
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KPMG. (February 4, 2016). Did you check the product physically before purchase? [Graph]. In Statista. Retrieved February 11, 2025, from https://www.statista.com/statistics/514930/checking-products-instore-before-purchasing-online-united-kingdom-uk/?__sso_cookie_checker=failed
KPMG. "Did you check the product physically before purchase?." Chart. February 4, 2016. Statista. Accessed February 11, 2025. https://www.statista.com/statistics/514930/checking-products-instore-before-purchasing-online-united-kingdom-uk/?__sso_cookie_checker=failed
KPMG. (2016). Did you check the product physically before purchase?. Statista. Statista Inc.. Accessed: February 11, 2025. https://www.statista.com/statistics/514930/checking-products-instore-before-purchasing-online-united-kingdom-uk/?__sso_cookie_checker=failed
KPMG. "Did You Check The Product Physically before Purchase?." Statista, Statista Inc., 4 Feb 2016, https://www.statista.com/statistics/514930/checking-products-instore-before-purchasing-online-united-kingdom-uk/?__sso_cookie_checker=failed
KPMG, Did you check the product physically before purchase? Statista, https://www.statista.com/statistics/514930/checking-products-instore-before-purchasing-online-united-kingdom-uk/?__sso_cookie_checker=failed (last visited February 11, 2025)
Did you check the product physically before purchase? [Graph], KPMG, February 4, 2016. [Online]. Available: https://www.statista.com/statistics/514930/checking-products-instore-before-purchasing-online-united-kingdom-uk/?__sso_cookie_checker=failed