Omnichannel retail: start of path to purchase in the United Kingdom (UK) 2015/16

Where did your path to purchase start?

by Statista Research Department, last edited Feb 4, 2016
Omnichannel retail: start of path to purchase in the United Kingdom (UK) 2015/16 This statistic illustrates where shoppers started their 'purchase journey' in the United Kingdom on purchases made between November 2015 and January 2016. Of respondents, 54 percent started their path to purchase online on the store's website. A further 12 percent looked online on another website or competitors website first.
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Where did your path to purchase start?

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