Omnichannel retail: end of path to purchase in the United Kingdom (UK) 2015/16

Where did your path to purchase end?

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Source

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Release date

February 2016

Region

United Kingdom

Survey time period

November 2015 to January 2016

Special properties

KPMG UK employees and retailers*

Method of interview

Online survey

Supplementary notes

* Survey data was collected from over 1600 KPMG UK employees and 250 retailers during Black Friday and Christmas period (8 week period from November 2015 to January 2016).

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