Omnichannel retail: end of path to purchase in the United Kingdom (UK) 2015/16

Where did your path to purchase end?

by Statista Research Department, last edited Feb 4, 2016
Omnichannel retail: end of path to purchase in the United Kingdom (UK) 2015/16 This statistic illustrates where shoppers ended their 'path to purchase' in the United Kingdom on purchases made between November 2015 and January 2016. The results are split by those who started their path to purchase online and in-store. Of respondents, 54 percent made the purchase in an online store (46 percent had started the path to purchase online and 8 percent started in-store).
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Where did your path to purchase end?

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