Omnichannel retail: end of path to purchase in the United Kingdom (UK) 2015/16

This statistic illustrates where shoppers ended their 'path to purchase' in the United Kingdom on purchases made between November 2015 and January 2016. The results are split by those who started their path to purchase online and in-store. Of respondents, 54 percent made the purchase in an online store (46 percent had started the path to purchase online and 8 percent started in-store).

Where did your path to purchase end?

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Source

Release date

February 2016

Region

United Kingdom

Survey time period

November 2015 to January 2016

Special properties

KPMG UK employees and retailers*

Method of interview

Online survey

Supplementary notes

* Survey data was collected from over 1600 KPMG UK employees and 250 retailers during Black Friday and Christmas period (8 week period from November 2015 to January 2016).

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Statistics on "Food shopping behavior in the United Kingdom (UK)"

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