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Online shopping: intentional returns in the United Kingdom (UK) 2015/16, by category

Intentional returns of online purchases in the United Kingdom (UK) between November 2015 and January 2016, by category*

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Source

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Release date

February 2016

Region

United Kingdom

Survey time period

November 2015 to January 2016

Special properties

KPMG UK employees and retailers**

Method of interview

Online survey

Supplementary notes

* Intentional returns refers to duplicate items purchased to test and then return.
** Survey data was collected from over 1600 KPMG UK employees and 250 retailers during Black Friday and Christmas period (8 week period from November 2015 to January 2016).

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