Online shopping: intentional returns in the United Kingdom (UK) 2015/16, by category

This statistic presents the share of intentional returns of online purchases in the United Kingdom (UK) between November 2015 and January 2016, listed by category. Of purchases analysed as part of the survey, 15 percent were ordered with the intention to test and return them. Almost a quarter of fashion items purchased were intentional returns.

Intentional returns of online purchases in the United Kingdom (UK) between November 2015 and January 2016, by category*

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Source

Release date

February 2016

Region

United Kingdom

Survey time period

November 2015 to January 2016

Special properties

KPMG UK employees and retailers**

Method of interview

Online survey

Supplementary notes

* Intentional returns refers to duplicate items purchased to test and then return.
** Survey data was collected from over 1600 KPMG UK employees and 250 retailers during Black Friday and Christmas period (8 week period from November 2015 to January 2016).

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