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Omnichannel retail survey: impulse purchases online and in-store in the UK 2016

Did you buy any products which were on impulse or store recommendation?

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Source

Release date

February 2016

Region

United Kingdom

Survey time period

November 2015 to January 2016

Special properties

KPMG UK employees and retailers*

Method of interview

Online survey

Supplementary notes

* Survey data was collected from over 1600 KPMG UK employees and 250 retailers during Black Friday and Christmas period (8 week period from November 2015 to January 2016).

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Statistics on "UK consumers: Online grocery shopping"

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