This statistic ranks the most popular online product research channels prior to purchase according to adults in the United States. During the May 2016 survey, 55 percent of respondents stated that they used retailer websites to research products online before shopping in-store.
Where do you research products online prior to going into a store to purchase a product?
Loading statistic...
Basic Account
Get to know the platform
You only have access to basic statistics.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Most popular mobile in-store shopping activities worldwide 2019
- Premium Statistic Belgium: pre-purchase search engine usage 2014
- Premium Statistic Czech Republic: pre-purchase search engine usage 2014
- Premium Statistic Denmark: pre-purchase search engine usage 2014
- Premium Statistic Estonia: pre-purchase search engine usage 2014
- Premium Statistic Germany: pre-purchase search engine usage 2014
- Premium Statistic Italy: pre-purchase search engine usage 2014
- Premium Statistic Romania: pre-purchase search engine usage 2014
- Premium Statistic Slovenia: pre-purchase search engine usage 2014
- Premium Statistic Australia: pre-purchase search engine usage 2014
About the region
10
- Basic Statistic U.S. COVID-19 impact on holiday shopping methods 2020
- Basic Statistic U.S. shopping method usage change during coronavirus pandemic 2020
- Premium Statistic United States: channels of product discovery 2015
- Premium Statistic United States: online and offline pre-purchase research 2015
- Premium Statistic United States: pre-purchase search engine usage 2014
- Premium Statistic U.S. consumers' purchase incentives while grocery shopping 2013
- Premium Statistic Sources of information about products in the U.S. 2023
- Premium Statistic Drivers of online recommendations in the U.S. 2023
- Premium Statistic Total sleep research funding by the National Institutes for Health 2013-2024
- Premium Statistic Market research revenue in the U.S. 2009-2022 with 2023 forecast
Other regions
10
- Premium Statistic Products purchased by consumers based on influencer endorsement in Vietnam 2023
- Premium Statistic Austria: channels of product discovery 2015
- Premium Statistic COVID-19 impact on holiday shopping methods UK 2020
- Premium Statistic China: pre-purchase search engine usage 2014
- Premium Statistic Slovenia: online and offline pre-purchase research 2015
- Premium Statistic Taiwan: online and offline pre-purchase research 2015
- Premium Statistic Poland: channels of product discovery 2015
- Premium Statistic Singapore: online and offline pre-purchase research 2015
- Premium Statistic Russia: online and offline pre-purchase research 2015
- Premium Statistic New Zealand: online and offline pre-purchase research 2015
Related statistics
5
- Basic Statistic Leading online activities ever carried out in the United Kingdom (UK) 2021
- Basic Statistic Online activities carried out in the prior week in the United Kingdom (UK) 2020
- Basic Statistic U.S. classroom digital learning materials weekly usage 2016
- Basic Statistic U.S. classroom digital learning materials acquisition reasons 2016
- Basic Statistic U.S. home digital learning materials acquisition reasons 2016
Further related statistics
2
Further Content: You might find this interesting as well
Salesforce Research. (June 13, 2016). Where do you research products online prior to going into a store to purchase a product? [Graph]. In Statista. Retrieved April 24, 2024, from https://www.statista.com/statistics/515045/pre-purchase-online-product-research-channels/
Salesforce Research. "Where do you research products online prior to going into a store to purchase a product?." Chart. June 13, 2016. Statista. Accessed April 24, 2024. https://www.statista.com/statistics/515045/pre-purchase-online-product-research-channels/
Salesforce Research. (2016). Where do you research products online prior to going into a store to purchase a product?. Statista. Statista Inc.. Accessed: April 24, 2024. https://www.statista.com/statistics/515045/pre-purchase-online-product-research-channels/
Salesforce Research. "Where Do You Research Products Online Prior to Going into a Store to Purchase a Product?." Statista, Statista Inc., 13 Jun 2016, https://www.statista.com/statistics/515045/pre-purchase-online-product-research-channels/
Salesforce Research, Where do you research products online prior to going into a store to purchase a product? Statista, https://www.statista.com/statistics/515045/pre-purchase-online-product-research-channels/ (last visited April 24, 2024)
Where do you research products online prior to going into a store to purchase a product? [Graph], Salesforce Research, June 13, 2016. [Online]. Available: https://www.statista.com/statistics/515045/pre-purchase-online-product-research-channels/