App developers: leading revenue models 2015

Most popular ways to monetize mobile apps according to global app developers as of November 2015

App developers: leading revenue models 2015 This statistic presents the most popular ways to monetize mobile apps according to global app developers as of November 2015. According to the industry survey, 63 percent of responding app developers used adverting as a monetization model.
Show more

Most popular ways to monetize mobile apps according to global app developers as of November 2015

Loading statistic...
Share of respondents
Advertising63%
In-app purchases (e.g. virtual currency, feature upgrade)33%
Paid app20%
Affiliate or CPI programs12%
Subscriptions9%
E-commerce8%
Selling products that work with the app7%
I don't make/intend to make money10%
Share of respondents
Advertising63%
In-app purchases (e.g. virtual currency, feature upgrade)33%
Paid app20%
Affiliate or CPI programs12%
Subscriptions9%
E-commerce8%
Selling products that work with the app7%
I don't make/intend to make money10%
Download Settings Share
Download started
Please be patient - this may take a moment
This statistic presents the most popular ways to monetize mobile apps according to global app developers as of November 2015. According to the industry survey, 63 percent of responding app developers used adverting as a monetization model.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Software development"
  • Market outlook
  • Software development
  • Internet of Things development
  • Cloud and big data development
  • Containers and OpenStack development
  • Mobile app development
  • Game development
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.