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Digital Market Outlook: eServices penetration in selected countries 2015

The graph presents a ranking of selected countries by eServices household penetration rate in 2015. According to the estimates, eServices household penetration was highest in the United Kingdom, with a rate of 87.3 percent. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

eServices household penetration rate in selected countries worldwide in 2015

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Source

Release date

February 2016

Region

Denmark, Germany, Japan, Norway, United Kingdom

Survey time period

2015

Supplementary notes

The eServices market is defined by the sale of online services and digital goods via the internet. The definition includes online travel bookings (package holidays, hotels and vacation rentals), mobility tickets for services such as flights, long-distance bus tickets, train travel and car rentals as well as event tickets (sport events, music events and cinema tickets). The ticket reservation or purchase can be completed on a desktop PC or via mobile devices (Smartphones or Tablets).

The definition of eServices does not include: media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no Business-to-Business segments are included, neither are revenues from online gambling, software downloads and services, or commission fees of price/product comparison sites.

Further information on methodology can be found here.

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Statistics on "FinTech digital payments in the United Kingdom"

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