Digital Market Outlook: users of eServices in the UK 2015, by income

Number of eServices users in the United Kingdom (UK) in 2015, by income

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Release date

February 2016

Region

United Kingdom

Survey time period

2015

Supplementary notes

* Income is defined as personal net income and is divided into three categories:
- Low income is defined as the country-specific bottom third of the personal income allocation.
- Medium income is defined as the country-specific average third of the personal income allocation.
- High income is defined as the country-specific top third of the personal income allocation.

The eServices market is defined by the sale of online services and digital goods via the internet. The definition includes online travel bookings (package holidays, hotels and vacation rentals), mobility tickets for services such as flights, long-distance bus tickets, train travel and car rentals as well as event tickets (sport events, music events and cinema tickets). The ticket reservation or purchase can be completed on a desktop PC or via mobile devices (Smartphones or Tablets).

The definition of eServices does not include: media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no Business-to-Business segments are included, neither are revenues from online gambling, software downloads and services, or commission fees of price/product comparison sites.

Further information on methodology can be found here.

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