This statistic displays the distribution of digital technologies adoption methods by firms in the United Kingdom (UK) in 2015. During the survey period, it was found that 29 percent of responding firms reported that they included significant amount of digital content in their products.
Distribution of digital technologies adoption methods by firms in the United Kingdom (UK) in 2015
Characteristic
Share of respondents
Describe themselves primarily as a digital company
14%
Include a significant amount of digital content in their products
29%
Use digital tech in marketing, production and delivery of non-digital products and services to their customers
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Virgin Media, & Oxford Economics. (January 12, 2016). Distribution of digital technologies adoption methods by firms in the United Kingdom (UK) in 2015 [Graph]. In Statista. Retrieved February 13, 2025, from https://www.statista.com/statistics/515524/uk-digital-technology-adoption-methods-statistic/?__sso_cookie_checker=failed
Virgin Media, und Oxford Economics. "Distribution of digital technologies adoption methods by firms in the United Kingdom (UK) in 2015." Chart. January 12, 2016. Statista. Accessed February 13, 2025. https://www.statista.com/statistics/515524/uk-digital-technology-adoption-methods-statistic/?__sso_cookie_checker=failed
Virgin Media, Oxford Economics. (2016). Distribution of digital technologies adoption methods by firms in the United Kingdom (UK) in 2015. Statista. Statista Inc.. Accessed: February 13, 2025. https://www.statista.com/statistics/515524/uk-digital-technology-adoption-methods-statistic/?__sso_cookie_checker=failed
Virgin Media, and Oxford Economics. "Distribution of Digital Technologies Adoption Methods by Firms in The United Kingdom (Uk) in 2015." Statista, Statista Inc., 12 Jan 2016, https://www.statista.com/statistics/515524/uk-digital-technology-adoption-methods-statistic/?__sso_cookie_checker=failed
Virgin Media & Oxford Economics, Distribution of digital technologies adoption methods by firms in the United Kingdom (UK) in 2015 Statista, https://www.statista.com/statistics/515524/uk-digital-technology-adoption-methods-statistic/?__sso_cookie_checker=failed (last visited February 13, 2025)
Distribution of digital technologies adoption methods by firms in the United Kingdom (UK) in 2015 [Graph], Virgin Media, & Oxford Economics, January 12, 2016. [Online]. Available: https://www.statista.com/statistics/515524/uk-digital-technology-adoption-methods-statistic/?__sso_cookie_checker=failed