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Market share of manufacturer and store brands in Germany 2012-2017, by brand segment

Market share of manufacturer and store brands in Germany from 2012 to 2017, by brand segment

by Evgeniya Koptyug, last edited Mar 8, 2019
Market share of manufacturer and store brands in Germany 2012-2017, by brand segment This statistic illustrates the market share development of manufacturer and store brands in Germany from 2012 to 2017, broken down by brand segment. In 2017, entry level priced store brands had a revenue share of roughly 23.4 percent in German FMCG retail sales (excl. fresh products).
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Market share of manufacturer and store brands in Germany from 2012 to 2017, by brand segment

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