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Digital Market Outlook: users of online vacation rentals UK 2017, by gender

Share of online vacation rentals users in the United Kingdom (UK) in 2017, by gender

Digital Market Outlook: users of online vacation rentals UK 2017, by gender The graph illustrates the share of online vacation rentals users in the United Kingdom (UK) in 2017, broken down by gender. As of 2017, it was reported that the share of female online vacation rental users was at 51.9 percent. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Share of online vacation rentals users in the United Kingdom (UK) in 2017, by gender

Share of users
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Share of users
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The graph illustrates the share of online vacation rentals users in the United Kingdom (UK) in 2017, broken down by gender. As of 2017, it was reported that the share of female online vacation rental users was at 51.9 percent. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Release date
January 2018
Region
United Kingdom
Survey time period
2017
Supplementary notes
The vacation rentals segment comprises of private accommodation that was arranged and booked online. This includes private holiday homes and houses e.g. HomeAway, as well as short-term rental of private rooms or flats via portals such as Airbnb. Users represent the people who booked the accommodation, independent of the number of guests staying at the accommodation on that booking.

Offline bookings made, for example, in a travel agent’s office or by telephone are not included; a prerequisite for this segment is an online checkout process. Furthermore, hotels and professionally-run accommodation such as guest houses are not included.

Further information on methodology can be found here.
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Statistics on "Digital travel planning in the United Kingdom (UK)"
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