British adults researching prior to taking life or illness assurance in 2015
This statistic illustrates the share of consumers that took out life assurance, income protection or critical illness insurance that researched information before making a decision in the United Kingdom (UK) as of 2015, by family financial status. It can be seen that 5.2 percent of respondents who were classed as 'mature and savvy' researched information before taking out insurances.