An October 2019 survey revealed that only 46 percent of consumers worldwide felt comfortable using their own mobile phone for in-store identification. However, 73 percent of survey respondents felt secure to use their mobile device to look up product information while in an in-store retail environment.
Share of consumers worldwide comfortable with using their mobile phones at different points in the in-store customer journey as of October 2019
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Capgemini. (May 28, 2020). Share of consumers worldwide comfortable with using their mobile phones at different points in the in-store customer journey as of October 2019 [Graph]. In Statista. Retrieved August 05, 2020, from https://www.statista.com/statistics/517424/global-in-store-mobile-shopping-activities/
Capgemini. "Share of consumers worldwide comfortable with using their mobile phones at different points in the in-store customer journey as of October 2019." Chart. May 28, 2020. Statista. Accessed August 05, 2020. https://www.statista.com/statistics/517424/global-in-store-mobile-shopping-activities/
Capgemini. (2020). Share of consumers worldwide comfortable with using their mobile phones at different points in the in-store customer journey as of October 2019. Statista. Statista Inc.. Accessed: August 05, 2020. https://www.statista.com/statistics/517424/global-in-store-mobile-shopping-activities/
Capgemini. "Share of Consumers Worldwide Comfortable with Using Their Mobile Phones at Different Points in The In-store Customer Journey as of October 2019." Statista, Statista Inc., 28 May 2020, https://www.statista.com/statistics/517424/global-in-store-mobile-shopping-activities/
Capgemini, Share of consumers worldwide comfortable with using their mobile phones at different points in the in-store customer journey as of October 2019 Statista, https://www.statista.com/statistics/517424/global-in-store-mobile-shopping-activities/ (last visited August 05, 2020)
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