Leading in-store mobile activities worldwide 2019

An October 2019 survey revealed that only 46 percent of consumers worldwide felt comfortable using their own mobile phone for in-store identification. However, 73 percent of survey respondents felt secure to use their mobile device to look up product information while in an in-store retail environment.

Share of consumers worldwide comfortable with using their mobile phones at different points in the in-store customer journey as of October 2019

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Source

Release date

May 2020

Region

Worldwide

Survey time period

October 2019

Number of respondents

5,110 respondents

Special properties

comsumers

Method of interview

Online interview

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Statistics on "Mobile e-commerce in France"

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