Digital Market Outlook: global eHealth fitness products usage country comparison 2018

The graph presents a forecast of selected countries worldwide ranked by eHealth fitness products usage penetration in 2018. According to the estimates, penetration of the eHealth fitness segment will be highest in the United States with a rate of 15.3 percent. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Usage penetration of eHealth products for fitness in selected countries worldwide in 2018

Characteristic	Penetration rate
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Release date

March 2018

More information

Region

Worldwide

Survey time period

2018*

Supplementary notes

* Estimate.

The Fitness segment contains the user and revenue development of two product categories: (1) portable, connected fitness devices (“Wearables”) and (2) digital fitness and nutrition applications for use with a smartphone and/or tablet (“Apps”).

The “Wearables” segment includes devices that are explicitly intended for fitness. In particular, fitness wristwear which is equipped with sensors and activity trackers that measure and analyze the physical activity and body functions of the wearer (e.g. number of steps taken, movement, pulse and temperature). Well-known examples of fitness wearables are the fitness bands from fitbit, Jawbone, the Chinese manufacturer Xiaomi, and the Nike Fuelband. Smartwatches are not considered here as dedicated fitness equipment; therefore they are excluded from the market segment. However, in the future it is expected that there will be an increasing convergence of smartwatches and fitness bands.
Further information on methodology can be found here.

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