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Digital Market Outlook: users of online car rentals UK 2017, by gender

Distribution of users in the online car rentals segment in the United Kingdom (UK) in 2017, by gender

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Source

Release date

January 2018

Region

United Kingdom

Survey time period

2017

Supplementary notes

The car rentals segment contains vehicle rentals for private use that have been booked via the Internet or an app. This segment takes into account time-based rental deals with upfront fixed costs from professional car rental services such as SIXT, Hertz, and Budget.

The following are not included: carpools, chauffeur services, taxis, or car-sharing offers with usage-based or quote-based pricing models.
Further information on methodology can be found here.

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