• Tesla - U.S. market share

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Tesla’s share of the U.S. automotive market in 2020 peaked in July when the brand's market share rose to roughly 3.66 percent. If only the U.S. electric vehicle (EV) market is considered, however, Tesla is the market leader in battery-electric car sales for the United States.

Tesla Model 3 electrifies the market

Currently, Tesla’s Model 3 was the leading electric vehicle model in the United States in 2020. The Model 3 is marketed as the way to bring electric vehicles to the mass market, with a more affordable price than Tesla’s higher-end offerings. The company delivered about 90,000 Model 3s to U.S. customers, making up about one-third of total electric vehicles delivered in 2020. However, some analysts warn that demand for this version is lessening now that Tesla’s cars no longer qualify for the 7,500 U.S. dollar tax rebate offered by the U.S. government for electric vehicles.

Tesla's worldwide deliveries

Tesla's key markets include the United States and China. Worldwide, Tesla delivered almost 500,000 vehicles in 2020. The global market for electric vehicles is projected to increase to over 800 billion U.S. dollars by 2027.