India digital shopping usage 2015, by category

For each of the following product categories, how many of your purchases have you made online over the last 12 months?

India digital shopping usage 2015, by category This statistic presents the online shopping usage among digital buyers in India as of 2015, sorted by product category. During the most survey period, it was found that 23 percent of digital buyers in the country made about half of their clothing and footwear purchases online.
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For each of the following product categories, how many of your purchases have you made online over the last 12 months?

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Exclusively purchase online (100%)Almost all of my purchases (81-99%)Most of my purchases (61-80%)About half of my purchases (41-60%)Some of my purchases (21-40%)A few purchases (1-20%)Don't purchase category onlineDon't purchase category at all
Consumer electronics6%6%10%10%16%27%16%10%
Household appliances4%4%7%11%18%20%25%12%
Clothing and footwear4%9%14%23%23%18%7%3%
Books, music, movies and video games6%8%13%17%21%21%7%7%
Furniture/homeware4%4%8%12%12%19%26%14%
Sports/outdoor equipment4%6%10%11%17%18%17%17%
Jewellery/watches4%6%9%12%15%18%22%13%
DIY/home improvement4%7%12%11%16%17%17%16%
Grocery5%7%9%14%15%15%23%13%
Toys5%7%12%11%16%21%13%15%
Health and beauty5%7%13%18%19%17%13%7%
Exclusively purchase online (100%)Almost all of my purchases (81-99%)Most of my purchases (61-80%)About half of my purchases (41-60%)Some of my purchases (21-40%)A few purchases (1-20%)Don't purchase category onlineDon't purchase category at all
Consumer electronics6%6%10%10%16%27%16%10%
Household appliances4%4%7%11%18%20%25%12%
Clothing and footwear4%9%14%23%23%18%7%3%
Books, music, movies and video games6%8%13%17%21%21%7%7%
Furniture/homeware4%4%8%12%12%19%26%14%
Sports/outdoor equipment4%6%10%11%17%18%17%17%
Jewellery/watches4%6%9%12%15%18%22%13%
DIY/home improvement4%7%12%11%16%17%17%16%
Grocery5%7%9%14%15%15%23%13%
Toys5%7%12%11%16%21%13%15%
Health and beauty5%7%13%18%19%17%13%7%
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This statistic presents the online shopping usage among digital buyers in India as of 2015, sorted by product category. During the most survey period, it was found that 23 percent of digital buyers in the country made about half of their clothing and footwear purchases online.
Show more
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