India digital shopping usage 2015, by category

This statistic presents the online shopping usage among digital buyers in India as of 2015, sorted by product category. During the most survey period, it was found that 23 percent of digital buyers in the country made about half of their clothing and footwear purchases online.

For each of the following product categories, how many of your purchases have you made online over the last 12 months?

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Source

Release date

February 2016

Region

India

Survey time period

2015

Number of respondents

1,000 respondents

Age group

18 to 65 years

Method of interview

Online survey

Supplementary notes

Ths source does not provide an exact date of survey.

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