Channels for applying for simple bank products from customer perspective 2015

This statistic presents the preferred channels for applying for simple bank products in 2015 from the customers' perspective. It was found that over 53 percent of the bank clients preferred to apply for simple bank products such as current accounts or credit cards in bank branches.

Preferred channels for applying for simple bank products (current accounts, credit cards) according to customers globally in 2015

Share of respondents
Branch53.2%
Internet32.5%
Mobile8.1%
Phone5.2%
Social Media1%
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Sources

Release date

April 2015

Region

Worldwide

Survey time period

2015

Number of respondents

16,000 respondents

Special properties

retail banking customers in 32 countries

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