This statistic illustrates the importance attributed to view-through conversions (VTCs) for online display campaigns as viewed by marketers and advertisers in the United Kingdom (UK) in 2017. Of respondents, 17 percent reported they attributed between 10 to 24 percent of their conversions to view-throughs.
What weight do you attribute to view-through conversions for your online display campaigns?
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AdRoll. (March 13, 2018). What weight do you attribute to view-through conversions for your online display campaigns? [Graph]. In Statista. Retrieved January 27, 2021, from https://www.statista.com/statistics/521072/digital-marketing-vtc-tracking-uk/
AdRoll. "What weight do you attribute to view-through conversions for your online display campaigns?." Chart. March 13, 2018. Statista. Accessed January 27, 2021. https://www.statista.com/statistics/521072/digital-marketing-vtc-tracking-uk/
AdRoll. (2018). What weight do you attribute to view-through conversions for your online display campaigns?. Statista. Statista Inc.. Accessed: January 27, 2021. https://www.statista.com/statistics/521072/digital-marketing-vtc-tracking-uk/
AdRoll. "What Weight Do You Attribute to View-through Conversions for Your Online Display Campaigns?." Statista, Statista Inc., 13 Mar 2018, https://www.statista.com/statistics/521072/digital-marketing-vtc-tracking-uk/
AdRoll, What weight do you attribute to view-through conversions for your online display campaigns? Statista, https://www.statista.com/statistics/521072/digital-marketing-vtc-tracking-uk/ (last visited January 27, 2021)