This statistic illustrates the importance attributed to view-through conversions (VTCs) for online display campaigns as viewed by marketers and advertisers in the United Kingdom (UK) in 2017. Of respondents, 17 percent reported they attributed between 10 to 24 percent of their conversions to view-throughs.
Importance attributed to VTCs by digital marketers in the United Kingdom (UK) 2017
What weight do you attribute to view-through conversions for your online display campaigns?
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Further related statistics
AdRoll. (March 13, 2018). What weight do you attribute to view-through conversions for your online display campaigns? [Graph]. In Statista. Retrieved December 16, 2019, from https://www.statista.com/statistics/521072/digital-marketing-vtc-tracking-uk/
AdRoll. "What weight do you attribute to view-through conversions for your online display campaigns?." Chart. March 13, 2018. Statista. Accessed December 16, 2019. https://www.statista.com/statistics/521072/digital-marketing-vtc-tracking-uk/
AdRoll. (2018). What weight do you attribute to view-through conversions for your online display campaigns?. Statista. Statista Inc.. Accessed: December 16, 2019. https://www.statista.com/statistics/521072/digital-marketing-vtc-tracking-uk/
AdRoll. "What Weight Do You Attribute to View-through Conversions for Your Online Display Campaigns?." Statista, Statista Inc., 13 Mar 2018, https://www.statista.com/statistics/521072/digital-marketing-vtc-tracking-uk/
AdRoll, What weight do you attribute to view-through conversions for your online display campaigns? Statista, https://www.statista.com/statistics/521072/digital-marketing-vtc-tracking-uk/ (last visited December 16, 2019)