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Improvement of attribution as viewed by digital marketers in the UK 2016

Published by Statista Research Department, Feb 1, 2016
This statistic illustrates the future of attribution in digital marketing as viewed by UK marketers and advertisers in 2016. Of respondents, 47 percent saw "better multi-touch attribution modelling" as a future improvement.

What is the future of attribution?

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Release date

February 2016

Region

United Kingdom

Survey time period

2016

Number of respondents

220 respondents

Special properties

Marketers and advertisers

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