This statistic illustrates the future of attribution in digital marketing as viewed by UK marketers and advertisers in 2016. Of respondents, 47 percent saw "better multi-touch attribution modelling" as a future improvement.
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Statistics on "Digital marketing in the United Kingdom (UK)"
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AdRoll. (February 1, 2016). What is the future of attribution? [Graph]. In Statista. Retrieved April 02, 2020, from https://www.statista.com/statistics/521084/digital-marketing-attribution-improvement-uk/
AdRoll. "What is the future of attribution?." Chart. February 1, 2016. Statista. Accessed April 02, 2020. https://www.statista.com/statistics/521084/digital-marketing-attribution-improvement-uk/
AdRoll. (2016). What is the future of attribution?. Statista. Statista Inc.. Accessed: April 02, 2020. https://www.statista.com/statistics/521084/digital-marketing-attribution-improvement-uk/
AdRoll. "What Is The Future of Attribution?." Statista, Statista Inc., 1 Feb 2016, https://www.statista.com/statistics/521084/digital-marketing-attribution-improvement-uk/
AdRoll, What is the future of attribution? Statista, https://www.statista.com/statistics/521084/digital-marketing-attribution-improvement-uk/ (last visited April 02, 2020)
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