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Opinion on buyers turning into tech strategists by using ad tech in the UK 2015

Due to ad tech are buyers evolving into tech strategists?

by Statista Research Department, last edited Nov 1, 2015
Opinion on buyers turning into tech strategists by using ad tech in the UK 2015 This statistic illustrates the opinion of UK media agencies on whether advertising technology turned buyers into tech strategists in 2015. Of respondents, 65 percent agreed that due to ad tech buyers were becoming tech strategists.
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Due to ad tech are buyers evolving into tech strategists?

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