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Due to ad tech are buyers and planners evolving into account managers and creative consultants?
Opinion on evolvement in job role of media agents by using ad tech in the UK 2015
This statistic illustrates the opinion of UK media agencies on whether advertising technology turned buyers and planners into account managers and creative consultants in 2015. Of respondents, 49 percent agreed with the hypothesis that ad tech had changed the job roles of buyers and planners.
Due to ad tech are buyers and planners evolving into account managers and creative consultants?
Share of respondents
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Sources

Release date

November 2015

Region

United Kingdom

Survey time period

August to September 2015

Number of respondents

200 respondents

Special properties

Individuals from media agencies

Method of interview

Telephone interview

Opinion on evolvement in job role of media agents by using ad tech in the UK 2015
This statistic illustrates the opinion of UK media agencies on whether advertising technology turned buyers and planners into account managers and creative consultants in 2015. Of respondents, 49 percent agreed with the hypothesis that ad tech had changed the job roles of buyers and planners.
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