YouTube: beauty content share 2015, by category

This statistic presents the distribution of beauty content videos as of April 2015, sorted by category. During the survey period, it was found that tutorial videos accounted for 45 percent of the YouTube beauty content. Commercial videos ranked second with a 20 percent content video share.

Distribution of beauty content videos on YouTube as of April 2015, by category

Share of videos
Tutorial45%
Commercial20%
Routine7%
News6%
Prank5%
Product Demo5%
Look5%
Other7%
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Source

Release date

June 2015

Region

Worldwide

Survey time period

April 2015

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Statistics on "Beauty and personal care e-commerce in the United States"

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