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Opinion of media agencies on monetisation possibility of ad tech in the UK 2015

Published by Statista Research Department, Nov 1, 2015
This statistic illustrates the opinion of UK media agencies on monetisation possibilites of advertising technology in 2015. Almost half of respondents reported they thought ad tech was not as monetisable as traditional media.

Is ad tech as monetisable as traditional media?

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Sources

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Release date

November 2015

Region

United Kingdom

Survey time period

August to September 2015

Number of respondents

200 respondents

Special properties

Individuals from media agencies

Method of interview

Telephone interview

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