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Opinion of media agencies on monetisation possibility of ad tech in the UK 2015
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Opinion of media agencies on monetisation possibility of ad tech in the UK 2015
Is ad tech as monetisable as traditional media?

Is ad tech as monetisable as traditional media?
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Description
Source
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- Release date
- November 2015
- Region
- United Kingdom
- Survey time period
- August to September 2015
- Number of respondents
- 200 respondents
- Special properties
- Individuals from media agencies
- Method of interview
- Telephone interview
Source
- Show sources information
- Show publisher information
- Release date
- November 2015
More information
- Region
- United Kingdom
- Survey time period
- August to September 2015
- Number of respondents
- 200 respondents
- Special properties
- Individuals from media agencies
- Method of interview
- Telephone interview
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- Overview
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2018, by format (in million GBP)Digital advertising spending in the UK 2008-2018, by format
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2018E-mail marketing KPIs in the United Kingdom (UK) 2018
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- What percentage of your marketing budget is spent on e-mail?Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2018
- Looking forward, how would you expect your company’s expenditure on e-mail to change?Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- Open, click and unsubscribe rates
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2018E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
- E-mail marketing open rates in the United Kingdom (UK) in 2018, by sectorE-mail marketing open rates in the United Kingdom (UK) 2018, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2018E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2018, by sectorE-mail click-to-open rate in the United Kingdom (UK) 2018, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2018, by sectorE-mail marketing click-through rate in the United Kingdom (UK) 2018, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2018E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2018
- Unsubscribe rates in the United Kingdom (UK) in 2018, by industry sectorUnsubscribe rates in the United Kingdom (UK) 2018, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2018E-mail opens on mobile devices in the United Kingdom (UK) 2010-2018
- Attitudes of UK marketers
- How do you manage your e-mail marketing program?E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- How do you measure the success of email campaigns?Measure of success for email campaigns in digital marketing in the UK 2017
- Which of the following stop you from achieving your e-mail marketing goals?Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2018
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017Most effective marketing channels for ROI in the UK 2016-2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018Email marketing practices used in companies in the UK 2016-2018
- What type of e-mail message helps you to achieve your email campaign goals?E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- What type of email message helps you to achieve your email campaign goals?E-mail message types used to achieve email campaign goals in the UK 2018
- How would you rate your company’s overall level of competence in e-mail marketing?E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- Consumer behavior
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2018Share of interesting marketing emails according to consumers in the UK 2011-2018
- Indicators used by media agencies to recommend ad tech platforms in the UK 2015
- Impact of digital solutions on media agency business model in the UK 2015
- Impact of advertising technology growth on media agencies in the UK 2015
- Ability of media agencies to make reasonable margins with ad tech in the UK 2015
- Ability of media agencies to create profit models with ad tech in the UK 2015
- Relationship between media agencies and ad tech partners in the UK 2015
- Opinion of media agencies on profitability challenges of ad tech in the UK 2015
- Indicators used by media agencies to source ad tech partners in the UK 2015
- Criteria used by media agencies when choosing ad tech partners in the UK 2015
- Opinion on planners turning into data analysts by using ad tech in the UK 2015
- Opinion on change in job role of planners and buyers by using ad tech in the UK 2015
- Opinion on evolvement in job role of media agents by using ad tech in the UK 2015
- Opinion on buyers turning into traders by using advertising technology in the UK 2015
- Impact of advertising technology on agency roles in the United Kingdom (UK) 2015
- Expertise of media agencies concerning advertising technology in the UK 2015
- Opinion on buyers turning into tech strategists by using ad tech in the UK 2015
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