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Opinion of media agencies on monetisation possibility of ad tech in the UK 2015
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Opinion of media agencies on monetisation possibility of ad tech in the UK 2015
Is ad tech as monetisable as traditional media?
This statistic illustrates the opinion of UK media agencies on monetisation possibilites of advertising technology in 2015. Almost half of respondents reported they thought ad tech was not as monetisable as traditional media.
Is ad tech as monetisable as traditional media?
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Description
Source
More information
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- Release date
- November 2015
- Region
- United Kingdom
- Survey time period
- August to September 2015
- Number of respondents
- 200 respondents
- Special properties
- Individuals from media agencies
- Method of interview
- Telephone interview
Source
- Show sources information
- Show publisher information
- Release date
- November 2015
More information
- Region
- United Kingdom
- Survey time period
- August to September 2015
- Number of respondents
- 200 respondents
- Special properties
- Individuals from media agencies
- Method of interview
- Telephone interview
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- Overview
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- Opinion of media agencies on profitability challenges of ad tech in the UK 2015
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- Opinion on planners turning into data analysts by using ad tech in the UK 2015
- Opinion on change in job role of planners and buyers by using ad tech in the UK 2015
- Opinion on evolvement in job role of media agents by using ad tech in the UK 2015
- Opinion on buyers turning into traders by using advertising technology in the UK 2015
- Impact of advertising technology on agency roles in the United Kingdom (UK) 2015
- Expertise of media agencies concerning advertising technology in the UK 2015
- Opinion on buyers turning into tech strategists by using ad tech in the UK 2015
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