Targeting criteria of mobile advertising rated by mobile users in the UK 2013

This survey statistic shows the most acceptable targeting criteria of mobile advertising rated by mobile device owners in the United Kingdom (UK) in 2013. Targeting by interests was an acceptable criterion for 54 percent of the respondents. In contrast, targeting via keywords used in emails, texts or phone calls was acceptable for only one to three percent of the respondents.

Targeting criteria of mobile advertising rated by mobile device owners in the United Kingdom (UK) in 2013, by acceptability

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Source

Release date

May 2013

Region

United Kingdom

Survey time period

October 2013 to November 2013

Age group

18 years and older

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Statistics on "Mobile devices in the UK"

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