U.S. online price comparison channels prior to purchase 2015

This statistic ranks the most popular online price comparison channels prior to in-store product purchase according to adults in the United States. During the October 2015 survey, 51 percent of respondents stated that they used retailer websites to compare prices online before shopping in-store.

Where do you compare prices of products online prior to going into a store to purchase the products?

Share of respondents
Online-only retailers (e.g. Amazon)56%
Retailer website51%
Brand website35%
Deal comparison websites (e.g. Bizrate, DealTime)16%
Social media (e.g. Facebook, Instagram,Twitter, Pinterest)10%
Digital flyer (e.g. Flipp, digital circular, online coupon book)10%
I don't compare prices online prior to going into a store21%
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Sources

Release date

November 2015

Region

United States

Survey time period

October 28 to 30, 2015

Number of respondents

2,046 respondents

Age group

18 years and older

Special properties

based on those who shop in-store

Method of interview

Online survey

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Statistics on "Food shopping behavior in the U.S."

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