Importance attached to digital subscription services in the U.S. 2016

The statistic shows data on the importance attached to digital subscription services in the United States as of March 2016, by type. During the survey, 32 percent of respondents stated that out of the services they subscribed to, shopping services were the most important to them at that point in time.

Which of the following subscription services is the most important to you at this time?

Characteristic	Share of respondents
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Release date

March 2016

More information

Region

United States

Survey time period

as of March 2016

Number of respondents

700 respondents

Age group

18 years and older

Special properties

among respondents with at least one paid online subscription

Supplementary notes

Multiple answers were possible.
This question was phrased by the source as follows: "From the list of categories you currently have subscription services for, which one is most important to you at this time?"
The source does not provide a survey date. The date provided is the publishing date.

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