This statistic displays the share of respondents that correctly identified native advertising as advertising in the United States in 2015. Among respondents shown a native ad for the brand Four Loko in The Onion, 71 percent correctly identified the content as native advertising.
Share of consumers identifying native advertising as such in the United States in 2015*
* The original survey question was, "Which of the following would best describe the online content shown to you?" The source indicates that, "each respondent was exposed to one sponsored content stimulus out of a possible six."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Contently. (September 8, 2015). Share of consumers identifying native advertising as such in the United States in 2015* [Graph]. In Statista. Retrieved June 30, 2022, from https://www.statista.com/statistics/524785/awareness-of-native-advertising-united-states/
Contently. "Share of consumers identifying native advertising as such in the United States in 2015*." Chart. September 8, 2015. Statista. Accessed June 30, 2022. https://www.statista.com/statistics/524785/awareness-of-native-advertising-united-states/
Contently. (2015). Share of consumers identifying native advertising as such in the United States in 2015*. Statista. Statista Inc.. Accessed: June 30, 2022. https://www.statista.com/statistics/524785/awareness-of-native-advertising-united-states/
Contently. "Share of Consumers Identifying Native Advertising as Such in The United States in 2015*." Statista, Statista Inc., 8 Sep 2015, https://www.statista.com/statistics/524785/awareness-of-native-advertising-united-states/
Contently, Share of consumers identifying native advertising as such in the United States in 2015* Statista, https://www.statista.com/statistics/524785/awareness-of-native-advertising-united-states/ (last visited June 30, 2022)
