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Awareness of native advertising in the United States 2015
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Awareness of native advertising in the United States 2015
Share of consumers identifying native advertising as such in the United States in 2015*
This statistic displays the share of respondents that correctly identified native advertising as advertising in the United States in 2015. Among respondents shown a native ad for the brand Four Loko in The Onion, 71 percent correctly identified the content as native advertising.
Share of consumers identifying native advertising as such in the United States in 2015*
| Brand/ media platform | An advertisement | An article |
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| Brand/ media platform | An advertisement | An article |
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| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Description
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This statistic displays the share of respondents that correctly identified native advertising as advertising in the United States in 2015. Among respondents shown a native ad for the brand Four Loko in The Onion, 71 percent correctly identified the content as native advertising.
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- Release date
- September 2015
- Region
- United States
- Survey time period
- 2015
- Number of respondents
- 509 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
-
* The original survey question was, "Which of the following would best describe the online content shown to you?"
The source indicates that, "each respondent was exposed to one sponsored content stimulus out of a possible six."
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- September 2015
More information
- Region
- United States
- Survey time period
- 2015
- Number of respondents
- 509 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
-
* The original survey question was, "Which of the following would best describe the online content shown to you?"
The source indicates that, "each respondent was exposed to one sponsored content stimulus out of a possible six."
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