Ease of identifying sponsored content in the United States 2014, by media vertical

This statistic illustrates the ease of identifying sponsored content or native advertising when shown real world mockups in the United States in 2014. Of respondents consuming entertainment content, 85 percent reported the content was clearly paid for by a brand.

How clear is it that online content is paid for by a brand company?*

Share of respondents
Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

July 2014


United States

Survey time period

June 23 to July 2, 2014

Number of respondents


Special properties

visitors of each media vertical at least several times a week

Method of interview

Online survey

Supplementary notes

* Respondents were exposed to examples of sponsored content. The original survey question was: "How clear is it that this content is paid for by a brand company?"
** Nationally representative consumers who visit these news media verticals online at least several times per week devided into three groups based on the sites they visit: Business (n=1,622); Entertainment (n=1,648); General News (n=1,730).How clear is it that this content is paid for by a brand company?

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Content marketing"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.