DMO: connected car in-car infotainment market penetration in the UK 2016-2022

This statistic illustrates the penetration rate in the in-car content connected car market by subsegment in the United Kingdom (UK) in 2016, and provides a forecast thereof until 2022. In 2016, the penetration rate was at approximately 0.7 percent in the advanced navigation segment.

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Penetration rate in the in-car infotainment connected car market in the United Kingdom (UK) from 2016 to 2022, by subsegment

Advanced NavigationEntertainmentComfort Services
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Release date

April 2018


United Kingdom

Survey time period


Supplementary notes

* Estimate.

The Connected Car segment Infotainment Services includes fees for additional services for navigation, entertainment or other comfort-related services. The segment is split into Advanced Navigation, Entertainment, and Comfort Services. Advanced Navigation services include regular map updates, real-time traffic information or further area information or sending routes to the navigation system over the internet. Entertainment services include streaming offers (audio, video) and other paid entertainment software. Comfort Services are aimed at personal convenience and productivity, for example through concierge services or in-car e-mailing. Not included are services that provide or analyze information on the condition of the vehicle. Those can be found in the Vehicle Services segment. Furthermore, revenues with data plans are excluded.

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