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Preferred social media platform for customer service U.S. 2015, by generation

The statistic shows the preferred social media platforms of U.S. consumers to interact with a company's customer service team in 2015, by generation. During the survey, 78 percent of Millennials cited Facebook as a preferred social media platform to contact a company's customer service team.

Social media platforms preferred as a customer service outlet in the U.S. in 2015, by generation*

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Release date

June 2015


United States

Survey time period

April 29 to May 12, 2015

Number of respondents

2,007 respondents

Age group

18-65 years

Method of interview

Online survey

Supplementary notes

Millennials: 18-35
Gen Xers: 36-55
Boomers: 56-65
Multiple answers were possible.

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Statistics on "Customer service in the U.S."

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