DMO: penetration rate of connected cars in the navigation services UK 2014-2020

Penetration rate in the connected car navigation services segment in the United Kingdom (UK) from 2014 to 2020, by subsegment

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Release date

February 2016

Region

United Kingdom

Survey time period

2015

Supplementary notes

* Estimate.

The “Navigation Services” segment includes "Real-time Navigation", “Location-based Advertising”, and “Payment”. Real-time navigation turnover is generated via fees for map updates. Location-based advertising involves sending the driver coupons or special offers for restaurants or shops (e.g. discounts, food and drink vouchers). This advertising is based on the driver’s current location or planned route; revenue is generated through the adverts that lead to purchases. Payment defines performing payments directly through a car-based interface; for example, paying toll or parking fees or paying for an order at a drive-in. The revenue potential comes from the fees on the payment amounts.

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