DMO: connected car connectivity segment penetration in the UK 2014-2020, by segment

The graph shows the penetration rate of cars in the connectivity sector of the connected car market in the United Kingdom in 2014 and 2015, and provides a forecast to 2020, by subsegment. The penetration rate of cars in the hardware subsegment is expected to grow from 1.63 percent in 2014 to 25.3 percent in 2020. An overview of all Digital Markets can be found here.
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Penetration rate of the connectivity segment of the connected car market in the United Kingdom (UK) from 2014 to 2020, by subsegment

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Release date

February 2016


United Kingdom

Survey time period


Supplementary notes

* Estimate.

The “Connectivity” segment involves equipping the car with hardware which provides direct access to the internet and thus is the basis for use of the connected car’s functions. Telematics solutions are installed by the OEM; so-called embedded telematics where the modem and the SIM card are directly built into the car. “Service Fees” are levied for provision of Wi-Fi hotspot in the car; other devices such as smartphones and tablets can be connected to the Internet via this hotspot.

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