Average order value for shopping features of retailer apps in the UK 2015

This statistic displays the average order value for shopping features of retailer apps by consumers of the Poq platform in the United Kingdom (UK) in 2015. In 2015, the average order value generated via the browsing lookbooks feature amounted to 210 British pounds.

Average order value for shopping features of retailer apps on the Poq platform in the United Kingdom (UK) in 2015

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Source

Release date

September 2015

Region

United Kingdom

Survey time period

2015

Supplementary notes

Source adds the following information:
"We evaluated the performance of 23 popular app features by analysing a sample of over 790,500 shopping app sessions that took place during 2015."
"Represents activity among in-store app feature users on Poq's platform, broader industry metrics may vary."

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