Conversion rate for shopping features in retailer apps in the UK 2015

Published by Statista Research Department, Jan 17, 2018
This statistic displays the conversion rate for shopping features in retail apps on the Poq platform in the United Kingdom (UK) in 2015. In 2015, use of the full screen product zoom had a conversion rate of 3.96 percent of conversions.

Conversion rate for shopping features in retail apps on the Poq platform in the United Kingdom (UK) in 2015

Conversion rate
Full screen product zoom 3.96%
View wishlist 3.58%
Filter 3.49%
Search 3.41%
Add to wishlist 3.13%
Sort products 2.89%
Shop lookbook 1.08%
Browse lookbook 0.88%
Push notification 0.48%
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Source

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Release date

September 2015

Region

United Kingdom

Survey time period

2015

Supplementary notes

Source adds the following information:
"We evaluated the performance of 23 popular app features by analysing a sample of over 790,500 shopping app sessions that took place during 2015."
"Represents activity among in-store app feature users on Poq's platform, broader industry metrics may vary."

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