Smart Home penetration rate per segment forecast in the United Kingdom until 2023

The UK’s overall smart home penetration rate is expected to grow from 16.7% in 2018 to 39.7% in 2023. The control & connectivity segment is one of the rapidly growing segments with its penetration rate expected to double between 2018 and 2022. One of the main factors driving the industry is the increased participation of energy suppliers, who are making substantial efforts to convert smart home technology into sustainable revenue streams.

The quick adoption of IoT connected appliances has enabled consumers in the UK to manage their smart home systems from their mobile devices. The country also has one of the highest shares of households with broadband internet access making it easier for the consumers to integrate smart home technology.

The introduction of smart home assistants by popular companies such as Google, and Amazon which can effectively manage other smart devices, is expected to play a key role in increasing awareness throughout the country.

Smart Home penetration rate per segment forecast in the United Kingdom from 2017 to 2023

Smart HomeControl and ConnectivityHome EntertainmentComfort and lightingSecurityEnergy ManagementSmart Appliances
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Release date

September 2019

Survey time period


Supplementary notes

The Smart Home market constitutes the sale of networked devices and related services that enable home automation for private end users (B2C). Considered are devices that are connected directly or indirectly via a so-called gateway to the Internet. Their main purposes are the control, monitoring and regulation of functions in a private household. The remote control and monitoring of individual devices and, if applicable, their direct communication with one another (Internet of Things), is an essential component of intelligent home automation. Therefore, services which are necessary for the maintenance or control of the household network are also considered, e.g. subscription fees for control apps or external monitoring services. Devices whose primary function is not the automation or remote control of household equipment, e.g. smartphones and tablets, are not included here. Similarly, devices that relate to household connection and remote control only to a limited extent, such as smart TVs, are not included either.

*Regions only include countries listed in the Digital Market Outlook.

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Statistics on "Smart home market in the United Kingdom"

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