The timeline presents data on the distribution of online advertising spending by format in Europe in the first half of 2017 and the first half of 2018. In the first half of 2018, spending for online paid search advertising was 11.8 billion euros (10.2 percent increase compared to the previous year).
Online advertising spending in Europe from H1 2017 to H1 2018, by format
(in billion euros)
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IAB Europe. (November 12, 2018). Online advertising spending in Europe from H1 2017 to H1 2018, by format (in billion euros) [Graph]. In Statista. Retrieved July 12, 2020, from https://www.statista.com/statistics/528980/europe-online-ad-spend-by-format/
IAB Europe. "Online advertising spending in Europe from H1 2017 to H1 2018, by format (in billion euros)." Chart. November 12, 2018. Statista. Accessed July 12, 2020. https://www.statista.com/statistics/528980/europe-online-ad-spend-by-format/
IAB Europe. (2018). Online advertising spending in Europe from H1 2017 to H1 2018, by format (in billion euros). Statista. Statista Inc.. Accessed: July 12, 2020. https://www.statista.com/statistics/528980/europe-online-ad-spend-by-format/
IAB Europe. "Online Advertising Spending in Europe from H1 2017 to H1 2018, by Format (in Billion Euros)." Statista, Statista Inc., 12 Nov 2018, https://www.statista.com/statistics/528980/europe-online-ad-spend-by-format/
IAB Europe, Online advertising spending in Europe from H1 2017 to H1 2018, by format (in billion euros) Statista, https://www.statista.com/statistics/528980/europe-online-ad-spend-by-format/ (last visited July 12, 2020)
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