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Online advertising spending in Europe H1 2017-H1 2018, by format
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Online advertising spending in Europe H1 2017-H1 2018, by format
Online advertising spending in Europe from H1 2017 to H1 2018, by format (in billion euros)
The timeline presents data on the distribution of online advertising spending by format in Europe in the first half of 2017 and the first half of 2018. In the first half of 2018, spending for online paid search advertising was 11.8 billion euros (10.2 percent increase compared to the previous year).
Online advertising spending in Europe from H1 2017 to H1 2018, by format (in billion euros)
| Display | Classifieds/directories | Paid search | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| Display | Classifieds/directories | Paid search | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
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Description
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The timeline presents data on the distribution of online advertising spending by format in Europe in the first half of 2017 and the first half of 2018. In the first half of 2018, spending for online paid search advertising was 11.8 billion euros (10.2 percent increase compared to the previous year).
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- Release date
- November 2018
- Region
- Europe
- Survey time period
- H1 2017 and H1 2018
Source
- Show sources information
- Show publisher information
- Release date
- November 2018
More information
- Region
- Europe
- Survey time period
- H1 2017 and H1 2018
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Statistics on "Digital advertising in Europe"
- Market Overview
The most important statistics
- Online advertising spending in Europe from 2006 to 2017 (in billion euros)Online advertising spending in Europe 2006-2017
- Internet advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Internet advertising expenditure in the European Union (EU 28) 2009-2017
- Countries with highest online advertising spending in Europe in 2016 and 2017 (in billion euros)Largest online advertising markets in Europe 2016-2017
- European countries ranked by digital advertising spending in 2017 (in million U.S. dollars)Digital advertising expenditure in European countries 2017
- Change in online advertising spending in select European countries in 2016 and 2017Fastest growing online advertising markets in Europe 2016-2017
- Online advertising spending in Western Europe in the 1st half 2018, by format (in billion euros)Online advertising spending in Western Europe 2018, by format
- Online advertising spending in Central and Eastern Europe in 1st half 2018, by format (in billion euros)Online advertising spending in Central and Eastern Europe 2018, by format
- Market Breakdowns
The most important statistics
- Online advertising spending in Europe between 2013 and 2017, by format (in billion euros)Online advertising spending in Europe 2013-2017, by format
- Digital advertising revenue in France from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in France 2016-2022, by format
- Digital advertising revenue in Germany from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in Germany 2016-2022, by format
- Digital advertising revenue in Italy from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in Italy 2016-2022, by format
- Digital advertising revenue in Spain from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in Spain 2016-2022, by format
- Digital advertising spending in the United Kingdom (UK) from 2010 to 2019, by format (in million GBP)Digital advertising spending in the United Kingdom (UK) 2010-2019, by format
- Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP)Leading digital advertising formats in the United Kingdom (UK) 2016-2017, by ad spend
- Western European Markets
The most important statistics
- Digital advertising expenditure in Austria from 2010 to 2019 (in million euros)Digital advertising expenditure in Austria 2010-2019
- Digital advertising expenditure in Belgium from 2007 to 2019 (in million euros)Digital advertising expenditure in Belgium 2007-2019
- Digital advertising expenditure in Denmark from 2007 to 2019 (in million Danish crowns)Digital advertising expenditure in Denmark 2007-2019
- Digital advertising expenditure in Finland from 2007 to 2019 (in million euros)Digital advertising expenditure in Finland 2007-2019
- Digital advertising expenditure in France from 2007 to 2019 (in million euros)Digital advertising expenditure in France 2007-2019
- Digital advertising expenditure in Ireland from 2007 to 2019 (in million euros)Digital advertising expenditure in Ireland 2007-2019
- Digital advertising expenditure in Italy from 2007 to 2019 (in million euros)Digital advertising expenditure in Italy 2007-2019
- Digital advertising expenditure in the Netherlands from 2008 to 2019 (in million euros)Digital advertising expenditure in the Netherlands 2008-2019
- Central & Eastern European Markets
The most important statistics
- Digital advertising expenditure in Bulgaria from 2007 to 2019 (in million euros)Digital advertising expenditure in Bulgaria 2007-2019
- Digital advertising expenditure in the Czech Republic from 2007 to 2019 (in million Czech crowns)Digital advertising expenditure in the Czech Republic 2007-2019
- Digital advertising expenditure in Hungary from 2007 to 2019 (in million Hungarian forints)Digital advertising expenditure in Hungary 2007-2019
- Digital advertising expenditure in Latvia from 2007 to 2019 (in million euros)Digital advertising expenditure in Latvia 2007-2019
- Digital advertising expenditure in Poland from 2007 to 2019 (in million Polish zlotys)Digital advertising expenditure in Poland 2007-2019
- Digital advertising expenditure in Turkey from 2007 to 2019 (in million U.S. dollars)Digital advertising expenditure in Turkey 2007-2019
- Programmatic Advertising
The most important statistics
- Market value of programmatic advertising in Europe from 2017 to 2019 (in billion U.S. dollars)*Programmatic advertising market value in Europe 2017-2019
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)Europe: programmatic display ad spend 2012-2017
- Programmatic desktop display advertising spending in Europe from 2013 to 2017 (in million euros)Programmatic desktop display: advertising spend in Europe 2013-2017
- Programmatic mobile display advertising spending in Europe from 2013 to 2017 (in million euros)Europe: programmatic mobile display ad spend 2013-2017
- Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2018Advertising effectiveness metrics used for programmatic by advertisers in Europe 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Distribution of online ad spending in Western Europe 2018, by format
- Distribution of online ad spending in Central and Eastern Europe 2018, by format
- Distribution of online ad spending in Europe 2006-2017, by format
- Highest spending paid-search ad markets in Europe 2017, by country
- Online display advertising spending in Europe H1 2017-H1 2018, by format
- Growth of online paid-search ad spending in Europe 2012-2017
- Digital advertising expenditure in Russia 2004-2018, by type
- Digital advertising expenditure in Italy 2012-2018, by type
- Digital advertising expenditure in France 2005-2018, by type
- Digital advertising expenditure in Austria 2007-2019, by type
- Paid search spend change in finance, retail, travel sector in the Netherlands 2016
- Digital share of advertising spending in Germany 2008-2015
- Digital share of advertising spending in Ireland 2008-2015
- Digital share of advertising spending in Lithuania 2008-2015
- RTB digital display ad spending in Russia 2014-2018
- Digital share of advertising spending in Austria 2008-2015
Studies
- Digital advertising in Europe
- Search advertising in the U.S.
- IAB Report on 2017 Digital Advertising Spend
- Internet Advertising Revenue Report 2017
- Internet Advertising Revenue Report 2016
- Advertising in Europe
- E-mail marketing in the United Kingdom (UK)
- IAB and DDMA Report on Search Advertising
- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
- IAB and DDMA Report on Paid Search Advertising
- Digital advertising in the United Kingdom (UK)
- Digital advertising formats in the U.S.
- Advertising in Belgium
- Digital advertising in the U.S.
Statistics on "Digital advertising in Europe"
- Online advertising spending in Europe from 2006 to 2017 (in billion euros)
- Internet advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Countries with highest online advertising spending in Europe in 2016 and 2017 (in billion euros)
- European countries ranked by digital advertising spending in 2017 (in million U.S. dollars)
- Change in online advertising spending in select European countries in 2016 and 2017
- Online advertising spending in Western Europe in the 1st half 2018, by format (in billion euros)
- Online advertising spending in Central and Eastern Europe in 1st half 2018, by format (in billion euros)
- Online advertising spending in Europe between 2013 and 2017, by format (in billion euros)
- Digital advertising revenue in France from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising revenue in Germany from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising revenue in Italy from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising revenue in Spain from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising spending in the United Kingdom (UK) from 2010 to 2019, by format (in million GBP)
- Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP)
- Digital advertising expenditure in Austria from 2010 to 2019 (in million euros)
- Digital advertising expenditure in Belgium from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Denmark from 2007 to 2019 (in million Danish crowns)
- Digital advertising expenditure in Finland from 2007 to 2019 (in million euros)
- Digital advertising expenditure in France from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Ireland from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Italy from 2007 to 2019 (in million euros)
- Digital advertising expenditure in the Netherlands from 2008 to 2019 (in million euros)
- Digital advertising expenditure in Norway from 2007 to 2019 (in million NOK)
- Digital advertising expenditure in Portugal from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Spain from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Sweden from 2007 to 2019 (in million Swedish crowns)
- Digital advertising expenditure in Switzerland from 2007 to 2019 (in million Swiss francs)
- Digital advertising expenditure in the United Kingdom (UK) from 2007 to 2019 (in million British pounds)
- Digital advertising expenditure in Bulgaria from 2007 to 2019 (in million euros)
- Digital advertising expenditure in the Czech Republic from 2007 to 2019 (in million Czech crowns)
- Digital advertising expenditure in Hungary from 2007 to 2019 (in million Hungarian forints)
- Digital advertising expenditure in Latvia from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Poland from 2007 to 2019 (in million Polish zlotys)
- Digital advertising expenditure in Turkey from 2007 to 2019 (in million U.S. dollars)
- Market value of programmatic advertising in Europe from 2017 to 2019 (in billion U.S. dollars)*
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)
- Programmatic desktop display advertising spending in Europe from 2013 to 2017 (in million euros)
- Programmatic mobile display advertising spending in Europe from 2013 to 2017 (in million euros)
- Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2018
- Distribution of online advertising expenditure in Western Europe in the 1st half 2018, by format
- Distribution of online advertising expenditure in Central and Eastern Europe in the 1st half 2018, by format
- Distribution of online advertising expenditure in Europe from 2006 to 2017, by format
- Ranking of European countries by online paid-search advertising spending in 2017 (in million euros)
- Distribution of online display advertising spending in Europe from 1st half 2017 to 1st half 2018, by format
- Online paid-search advertising growth rate in Europe from 2012 to 2017
- Spending on digital advertising in Russia from 2004 to 2018, by type (in million Russian rubles)
- Spending on digital advertising in Italy from 2012 to 2018, by type (in million euros)
- Spending on digital advertising in France from 2005 to 2018, by type (in million euros)
- Spending on digital advertising in Austria from 2007 to 2019, by type (in million euros)
- Percentage change on previous year of paid search advertising expenditure in the finance, retail and travel sector in the Netherlands from the first quarter to the fourth quarter in 2016
- Digital advertising share of advertising spending in Germany from 2008 to 2015
- Digital advertising share of advertising spending in Ireland from 2008 to 2015
- Digital advertising share of advertising spending in Lithuania from 2008 to 2015
- Real-time bidding premium digital display advertising spending in Russia from 2014 to 2018 (in million U.S. dollars)
- Digital advertising share of advertising spending in Austria from 2008 to 2015
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